How to find the right customer for your business?

How to find the right customer for your business?

The change of Approach

For every businesswoman and businessmen, it is very important to find the right customers you wish to have. Not only customer, you want to have your favorite customer.

The first question is what is your favorite customer? Have you ever thought about this question? Many business owners think how to appreciate a wide audience. I remember marketing lesson, where a teacher said, the right arguments you can catch everyone. But really, do you want to have everyone as a customer? Think about the customers which burn a lot of time and make you shake your nerves, so every dollar you have earned with them was the hell. I had such customers. At first, they have been pretty, but in the long run, they transformed into energies stealers.

And I think it’s not depending on those customers it was my fault, too. I only looked at those customers and I got angry and frustrated. But then I took a closer look and then I mention the problem was, they don’t fit me and my way to work. So, it is essential you want to have, and which fit you.

How can you manage that? In many books, you will read about making a persona. At first, I thought about this and thought I will not need such a persona. But going deeper in this subject and overthinking my point of view I recognized, that making a persona is a great step word to identify my favorite customer. And yes, on the first look you make persona to increase your marketing efforts to get more income conversion. Making a persona is going on this dimension.

Making a persona sounds on the first look very easy. By going deeper in this search, you will find out that it isn’t. Making a persona is like making an alter ego of a real existing person. You must make a change of the perspective into the persona.

But first I made a biography. What school visited my persona? Where did the persona study, which jobs the persona worked in? Then I thought about its family, social contacts, and interests. What likes the persona and what dislikes it. Full step by step there is a profile of a person you want to deal with. And this knowledge makes me change my mind. Now I was able to make offers, that were highly accepted by my wish customer. It also makes me better to understand his problems and his goals, needs, and aversions.

There was one important thing I learned by doing this: Stop being frustrating about customers, make customers you want to have, not for the ones you don’t want to have. And yes, I think I’m there on the right way.

What are your experiences with “difficult” or “annoying” customers? What did you do to deal with them? Please feel free to comment.

The change of Approach

For every businesswoman and businessmen, it is very important to find the right customers you wish to have. Not only customer, you want to have your favorite customer.

The first question is what is your favorite customer? Have you ever thought about this question? Many business owners think how to appreciate a wide audience. I remember marketing lesson, where a teacher said, the right arguments you can catch everyone. But really, do you want to have everyone as a customer? Think about the customers which burn a lot of time and make you shake your nerves, so every dollar you have earned with them was the hell. I had such customers. At first, they have been pretty, but in the long run, they transformed into energies stealers.

And I think it’s not depending on those customers it was my fault, too. I only looked at those customers and I got angry and frustrated. But then I took a closer look and then I mention the problem was, they don’t fit me and my way to work. So, it is essential you want to have, and which fit you.

How can you manage that? In many books, you will read about making a persona. At first, I thought about this and thought I will not need such a persona. But going deeper in this subject and overthinking my point of view I recognized, that making a persona is a great step word to identify my favorite customer. And yes, on the first look you make persona to increase your marketing efforts to get more income conversion. Making a persona is going on this dimension.

Making a persona sounds on the first look very easy. By going deeper in this search, you will find out that it isn’t. Making a persona is like making an alter ego of a real existing person. You must make a change of the perspective into the persona.

But first I made a biography. What school visited my persona? Where did the persona study, which jobs the persona worked in? Then I thought about its family, social contacts, and interests. What likes the persona and what dislikes it. Full step by step there is a profile of a person you want to deal with. And this knowledge makes me change my mind. Now I was able to make offers, that were highly accepted by my wish customer. It also makes me better to understand his problems and his goals, needs, and aversions.

There was one important thing I learned by doing this: Stop being frustrating about customers, make customers you want to have, not for the ones you don’t want to have. And yes, I think I’m there on the right way.

What are your experiences with “difficult” or “annoying” customers? What did you do to deal with them? Please feel free to comment.

About the author

Black Cat Deals Travica

Sascha Travica:Entrepreneur, Webworker, Internetmarketer, Business OwnerExperienced in webdesign over years, SEO, Affiliate Marketing.

Write an email

You don´t want to miss new Entrepreneur informations from our website?

Simply subscribe to our newsletter list and stay informed.And for sure: we don´t give your e-mail address away to other companies or spam your e-mail account.

Black Cat Deals Travica

Sascha Travica:
Entrepreneur, Webworker, Internetmarketer, Business Owner
Experienced in webdesign over years, SEO, Affiliate Marketing.

Write an email

We will be happy to hear your thoughts

      Leave a reply

      Black Cat Deals